New -Kenya Breweries has launched a new beer brand for its clients whom it has described as loyal to their products.
In the launch of Mr. Dowell, their Innovation manager Faith Nyambura said the new beer brand is targeting customers who have been missing something to substitute with illicit brews.
She also added that the new brand in a blended whisky which is currently the most affordable on the market. “It is an international brand which has been there for sometime but we are just launching in new bottle so that to improve its visibility on the local market”.
Nyambura appreciated Central part of Kenya which she said makes their largest customer base in the country so far.
The launching took place in Embu County.
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