The government is hoping to create one million jobs within two years through the creation of digital content.
Standard Digital reported that, Moses Kuria, Senior Advisor in the Council of Economic Advisors, said this will be achieved through content creation centres, also called digital media factories(DMFs).
“We are working along three pillars; the first pillar is called Kazi Kwa Ground, such like this, the content work around our industrialisation, our housing, all the work that can be done on the ground. The second pillar is Kazi Mitandaoni for our online jobs and skills. And the third one is Kazi Majuu, for our labour mobility program, where we are opening markets for our young people to be able to benefit from their expertise and their skills in markets that do require those skills,” said Kuria.
He was speaking on Tuesday when he unveiled the first digital media factories at Posta House in Nairobi.
Kuria said when the country launched the digital migration 10 years ago, he thought it was only for TV and big screens.
“But the explosion that we found in our alternative or digital media, in our creative industry over the last 10 years means that there’s real potential for us to realise growth in our GDP emanating from the creative economy. And so, therefore, this digital media factory is one step in that endeavor,” said Kuria.
Kuria said the government will not control the content produced at the centre.
