According to Meta’s policies, the following are some of the criteria that one has to follow to have their page monetized for users’ revenues
To start with, one must have 500 followers for at least 30 consecutive days as explained in the policy document.
For a Facebook profile to be monetized the account should be from an eligible country, for which Kenya is.
Additionally, one’s page must be public either through Facebook pages, profiles in professional mode, events or groups.
Another eligibility criterion requires that the Facebook profile follow community standards, such as avoiding hate speech, avoiding sexualized content and inauthentic content.
Further one has to follow monetisation policies set up by the platform within their business partners’ programme.
The monetisation policies prohibit certain content types from being monetized.
First, Static videos which are defined as content that contains one static image and little to no motion are not eligible for monetisation.
The second is static polls, which are content that is posted for the sole purpose of creating engagement, such as asking questions to the audience.
Another prohibition includes slideshows of images with no motion alongside looped videos. Looping content can include GIFs and content of varying lengths.
Further content that will not be monetised within the platform is misleading medical information, engagement bait and content about tragedy or conflict.
