Deals –Cape Media Limited has been unveiled as the official media partner for the WhozNext talent search programme by the Ministry of Youth Affairs Creative Economy and Sports.
The WhozNext talent search programme is set to premiere in the next few days. According to cabinet Secretary Ababu namwamba.
In a meeting held at the Talanta Plaza headquarters, Cabinet Secretary Ababu Namwamba noted that his ministry was keen on replicating the success of the Talanta Hela program for the benefit of Kenya’s creative economy.
“WhozNext has been curated in the mould of America’s Got Talent. The initiative will focus mainly on seven thematic areas including music, pageantry, fashion, poetry, comedy, dance and content creation, as we seek to replicate the success of Talanta Hela in sports, for our creative industry,” Namwamba said.
The initiative, seen as a game changer in the creative space, will exploit areas of partnership with various media houses in terms of production and airing of actions and events that will culminate in the monetization of winning artists and funnelling them through a clear pipeline for nurturing and exposure.
