Airtel Kenya has announced the launch of Airtel Lite, a new Progressive Web App (PWA) designed to offer a lighter, faster, and more accessible selfcare experience.
With capabilities similar to the My Airtel self-care app, Airtel Lite aims to efficiently cater to smartphones with low storage and processing power.
This launch coincides with Airtel Kenya’s announcement of zero-rating the My Airtel App, Airtel’s self-care app. With smartphone users conscious of data consumption and highly accustomed to USSD services, Airtel Lite is set to transform how customers engage with Airtel’s wide range of products and services. Lack of adequate storage space on phones is a big issue; and so Airtel Lite does not require storage space on phones.
Airtel says customers will enjoy zero data usage while using Airtel Lite, just like with the My Airtel app, since it offers offline access to key services without data bundles. Airtel Lite’s quick loading interface is yet another key feature of the App, addressing the needs of users who want to conveniently access core features of an application without a large amount of data.
“At Airtel Kenya, we are constantly striving to address our customer needs in ways that add real value to their lives,” Mr Ashish Malhotra, Airtel Kenya Managing Director, said. “Our research revealed that many Kenyans still face challenges such as limited storage space and data usage in the use of their smartphones. Airtel Lite is our innovative solution, designed to remove these barriers and ensure a seamless, accessible digital experience for all.”
The Progressive Web App will cover all the key customer services accessed through USSD – check balance, recharge, buy bundles, send money, buy goods, pay bill and have access to their transaction history.
