Google has announced the opening of applications for the 2025 edition of its Hustle Academy program, designed to empower small and medium-sized businesses (SMBs) across Kenya, Nigeria, and South Africa.
Building on the success of previous years, the program will continue to emphasise AI-powered business training, alongside the launch of a new season of the popular “Hustle Academy Brings You” speaker series.
Despite their critical role in driving Africa’s economic growth, SMBs across the continent often face significant hurdles. Limited access to funding, inadequate business resources, and a lack of specialised skills hinder their ability to scale and thrive.
Google’s Hustle Academy directly addresses these challenges by providing practical training, expert mentorship, and a robust entrepreneurial network, enabling SMBs to overcome obstacles and unlock their full potential.
Since 2022, Google’s Hustle Academy has provided critical support to over 15,000 SMBs who have completed the bootcamp. The 2025 program will further equip entrepreneurs with the skills and knowledge needed to scale their businesses in today’s digital landscape.
