YouTube is set to implement stricter policies regarding gambling-related content effective March 19, 2025. These measures aim to enhance user safety and align with evolving digital advertising standards.
Key Policy Changes
- Prohibition of Unapproved Gambling Promotions: Creators will be barred from verbally mentioning, displaying logos of, or linking to gambling services not approved by Google. An unapproved gambling site is defined as one that fails to meet local legal requirements and hasn’t undergone review by YouTube or its parent company, Google.
- Age Restrictions on Online Gambling Content: Content promoting online casinos will be age-restricted, making it inaccessible to users under 18 or those not logged into YouTube. This policy excludes videos focusing on online sports betting and in-person gambling activities.
- Ban on Content Promising Guaranteed Returns: Any content that assures viewers of guaranteed returns from gambling activities will be removed, irrespective of the approval status of the gambling service.
YouTube emphasizes that these changes are essential to protect its community, particularly younger viewers, from potential harm associated with unregulated gambling content.
The platform acknowledges the impact on creators specializing in online gambling content but maintains that these measures are necessary for community safety.
This policy update is part of a broader industry trend toward stricter regulation of gambling-related content:
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