Firms -The merger between Uber and Spotify saw both gain tremendous growth in terms of business. It has been revealed.
A source has reported that the two firms were able to increase their reach to various audiences hence profits. They joined up to give their users a custom music during rides.
The Uber-Spotify collaboration has served a good lesson for many businesses since it had a positive impact for the parties. Through strategic partnership, therefore, companies can leapfrog on progress with ease.
“When we first partnered with other companies, we sought them out, but we’ve had such tangible results that it’s become a more organic process for us, with companies now seeking us out for strategic alliances,” said Sweep South CEO Aisha Pandor.
She added that finding like-minded business partners could be an invaluable asset for the growth of a business.
Therefore, SweepSouth has been able to partner with many companies such as Uniliver, FlySafair, FNB etc what has helped propel them to greater heights.
